Recent Data Breaches Highlight the Need for EMV

It seems like every week we’re reading another headline in business news announcing a major data breach at a U.S. retailer.  The Identity Theft Resource Center (ITRC) 2014 Breach Report cites 533 breaches so far this year, which constitutes a 27% increase over the same time period in 2013.  Approximately 40% of these breaches have occurred at commercial businesses.  Breaches are impacting millions of consumers and costing retailers millions of dollars in breach expenses, not to mention the loss of their customers’ trust.  As a result, companies are increasingly moving to adopt more secure payment technologies like EMV to help protect their customers and their brands.  Continue reading

Apple Pay: Does a Rising Tide Lift all Boats?

Apple’s latest technology announcement has been called a “game changer” by numerous media outlets and for a variety of reasons:

1-     Some have called the larger display and display options a breakthrough that will keep the technology giant at the top (while others have mocked the size).

2-     Many view Apple’s wearable option, the Apple Watch, as the newest industry changing device.

3-     Others see Apple Pay as the technology breakthrough that mobile payments have been waiting for to finally get consumer and retailer adoption. Continue reading

EMV Migration Forum Webinar (9/11/14)

The EMV Migration Forum is partnering with the National Retail Federation (NRF) to conduct a webinar on September 11th, 2014 to help educate retailers on the status of the U.S. EMV migration and tools to aid in project planning for chip card acceptance.

Luke Grant

North American Payment Product Manager

Webinar presenters are:

  • Tom Litchford, Vice President of Retail Technology, National Retail Federation
  • Randy Vanderhoof, Director, EMV Migration Forum
  • Robin Trickel, Executive Director of Product Compliance, Heartland Payment Systems
  • John Drechny, Senior Director of Payment Services, Walmart

This is a great opportunity learn more about how EMV will impact our industry and what retailers need to be doing today to prepare their migration plans.

Register here for this event!

Target Consumer Behavior and Drive In Store Traffic

Have you noticed how some of your customers like to stop at an even dollar amount when filling up? I’m not talking about your pre-paying cash customers. No, I’m talking about customers that will slow down the fuel flow as their “target” nears so they don’t miss their number. Maybe you even have a number?

Continue reading

Gilbarco and VeriFone Partnership Announced Today

We released some very exciting news today that I want to share. This morning, we announced an agreement between Gilbarco and VeriFone to deliver an unprecedented industry partnership for media and payment at the pump.  We have created a website that helps explain the details of the partnership (, and I encourage you to take a look.  This partnership will benefit our customers in the following way:

Travis Bouck

Travis Bouck, VP Marketing, NA

  1. Provides unprecedented technology integration from two market leaders, solving retailer challenges around payment security, media, and emerging payment technologies.
  2. Simplifies the path to EMV migration, bringing together our products and technology through Gilbarco and its distributors
  3. Delivers a rich, scalable pump media network to help retailers drive consumers inside the store.  This media network today will reach 95 million consumers per month, and will grow tremendously over time.
  4. Leverages Gilbarco’s dispenser expertise and fuel-specific payment expertise with VeriFone’s global payment technology and security expertise to provide a more comprehensive and secure payment solution set.

I think the most important message to remember as you read through the news, is that this partnership brings two industry leaders together to offer retailers a winning solution on the forecourt.

Please visit for more details and as always, please comment below as we would love to hear your feedback!

-Travis Bouck