Guest blog post: Now is the time to enable mobile commerce at your pump and in your c-store

Authored by Scott Mulloy, Chief Technology Officer, Isis

It’s old news that the gas pump is one of the most frequented point-of-sale environments in the U.S.; a significant percentage of card transactions occur at at the pump. This transaction volume makes the gas station a critical component of the mobile commerce marketplace. Isis is therefore pleased to announce our agreement with Gilbarco Veeder-Root that enables c-store retailers to accept payments and offers at the pump via the Isis SmartTap™ mobile commerce application. Gilbarco Veeder-Root brings an innovative approach to its products, and we are eager to work together to help our retail partners drive in-store and at-the-pump sales. With the Isis Mobile Wallet™, consumers will be able to quickly and efficiently pay, present loyalty cards and redeem offers at the pump with a single tap of their phone.

More than half of U.S. consumers, and almost 80 percent of those between the ages of 18 and 34, are expected to use mobile financial services within five years. And perhaps most important, the number of devices integrated with Near Field Communication (NFC) – which is the technology that lets Isis talk to the payment terminal – is expected to grow to about 522 million in 2016*.

Isis believes mobile commerce is here and that it presents a big business opportunity for retailers through:

Increased efficiency of existing marketing programs. Make online programs, printed materials and in-store signage more effective with the Clip to Isis™ icon, which enables consumers to redeem offers with the Isis Mobile Wallet.

  • More relevant consumer engagement. Send targeted offers and messages to customers through the Isis Feed™.
  • Enhanced consumer loyalty. Integrate your loyalty program for increased customer participation and retention.
  • Simplifiedintegrated checkout. Let the customer pay, present loyalty and redeem offers with one tap of their phone at the point of sale.

Isis is launching this summer in Austin, Texas and Salt Lake City, Utah. Gilbarco Veeder-Root is the latest addition to Isis’ expanding list of partners – payment systems suppliers, handset manufacturers, banks, payment networks and merchants – committed to building the infrastructure and scale necessary for mass adoption of mobile commerce.

*ABI Research

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